cool. comfy. plastic-free.

hello, heather gray

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KENT | super natural basics
KENT | super natural basics

our new plastic-free basic

meet the SCOOP BRA

♡ Ultra breathable 100% organic supima cotton
♡ Gentle lift that stays hidden, even under tight clothes
♡ Natural stretch, and a compostable afterlife

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best sellers

Women's Bikini Briefs

Women's Bikini Briefs
Men's Briefs

Men's Briefs
Women's High-Waist Underwear

Women's High-Waist Underwear
Women's Hipster Briefs

Women's Hipster Briefs
Women's Crop Tops

Women's Crop Tops
Women's Bikini Briefs

Women's Bikini Briefs

 Men's Briefs

Men's Briefs

 Women's High-Waist Underwear

Women's High-Waist Underwear

 Women's Hipster Briefs

Women's Hipster Briefs
KENT | super natural basics

Shop womens

 KENT | super natural basics

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wear slow. compost fast.

supremely soft underwear that last as long as your average synthetic undies. Except, when their time is up, your kent becomes nutrient-rich soil.

PLANT YOUR PANTS

Plant Your Pants™

All of our sustainably-made basics are softer and last longer than conventional apparel. We never use any synthetics, pesticides, or plastic. So every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste and helping to reverse climate change.

PLANT YOUR PANTS
KENT | super natural basics

did you know?

MORE THAN 2/3RDS OF ALL CLOTHING IS MADE FROM PLASTICS

DISCOVER PLASTIC-FREE CLOTHING
KENT | super natural basics

100% Organic 0% Synthetic

Free of Petrochemicals, Fossil Fuels, Pesticides, PFAS and BPAs.

DISCOVER OUR MATERIAL STANDARDS
KENT | super natural basics

IN THE NEWS

“Use this news text as an opportunity for your most valued customer to discuss your brand and what sets you apart from the competition.”

“One of our favorite destinations for sustainable underthings.”

“The cleanest, greenest underwear you’ll ever find.”

“Turning fashion into fertilizer... underwear you can chuck in the composter.”

“2023 World Changing Ideas Award - Finalist - On the Rise”

wear. plant. grow.

Welcome to the circular clothing future. Where super natural clothing is better for our bodies and the planet. Join our mission to reduce landfill waste and reverse climate change.

meet kent

Soft on skin, Gentle on planet

Our clothing is designed to be as natural and healthy on our body, as what we put in our body. For soft basics that we wear closest to our skin, the materials we choose matters. From GOTS-certified organic cottons to plant-based elastics, our everyday clothing essentials are made to keep you comfortable while keeping our planet clean. With a compostable afterlife, we can kiss landfill goodbye, and help eliminate over 11 million pounds of underwear that enter landfill every day. Welcome to the future of regenerative apparel. 

“These hipster briefs are so comfy and the softest cotton. They provide fully coverage and the elastic is also the perfect amount of stretch without digging in at all. I highly recommend these and can’t wait for the trio pack to be back in stock so I can get more!”

Sophia Elliott

“Really love the compostable packaging it came in. Overall, the thongs were very comfortable, breathable, easy to wash, and true-to-size.”

Tu Van Nguyen

“The fit is great! No wedgies, not much shifting at all. The fabric is so soft and breathable. Seriously love these undies. Please make simple bras like this! ❤”

amy harbison

join us KENT | super natural basics

  • KENT | super natural basics

    ORGANIC

    KENT | super natural basics

    COMPOSTABLE

    KENT | super natural basics

    PLASTIC-FREE